Instagram Message Types

There are various types of message content that can be sent to your users:

• Text
• Image
• Sticker
• Quick Reply
• Button
• Carousel
• React
• Unreact
• Media Share
• Ice Breakers

---

Text

{
  "type": "TEXT",
  "text": "Hello World!"
}

Property	Description	Required
type	TEXT	Y
text	Must be UTF-8; limited to 1000 bytes	Y

Image

{
  "type": "IMAGE",
  "url": "http://image.png",
  "attachment_id": "SomeStringID"
}

Property	Description	Required
type	IMAGE	Y
url	URL of the image file	Y
attachment_id	String; ID of your uploaded image	N

Tips:

• Image must be a valid image file format, including .jpg, .png, .ico and .bmp
• Maximum file size is 8MB

Sticker

{
  "type": "STICKER",
  "sticker": "like_heart"
}

Property	Description	Required
type	STICKER	Y
sticker	like_heart	Y

Quick Reply

NOTES

Quick Reply is currently not available on desktop, it is only supported in Instagram mobile app.

{
  "type": "TEXT",
  "quickReplies": [
    {
      "id": "6fTdrR8Y",
      "content_type": "text",
      "title": "test",
      "payload": "payload1"
    }
  ],
  "text": "quick replies test"
}

Response Object

Property	Description	Required
type	TEXT	Y
text	Must be UTF-8; limited to 1000 bytes or less	Y
quickReplies	Array of quick reply buttons; Maximum of 13 buttons	Y

quickReplies Object

Property	Description	Required
id	Auto-generated by WOZTELL	Y
content_type	Set "text"	Y
title	String; caption of button; Limited to 20 characters	Only if content_type is text
payload	Custom defined payload trigger; Limited to 1,000 characters	Only if content_type is text

Button

NOTES

Button is currently not available on desktop, it is only supported in Instagram mobile app.

{
  "type": "BUTTON",
  "buttons": [
    {
      "type": "postback",
      "payload": "TALK",
      "id": "CzLgZeSP",
      "title": "Talk to us"
    },
    {
      "type": "web_url",
      "url": "https://sanuker.com",
      "title": "Our Website",
      "id": "bsFbqfRG"
    }
  ],
  "text": "Welcome to our store!"
}

Response Object

Property	Description	Required
type	BUTTON	Y
text	String; Limited to 2,000 characters	Y
buttons	Array of buttons; Maximum of 3 buttons that appear as call-to-action	Y

For different types of button objects, please see Button Types.

Carousel

NOTES

Carousel is currently not available on desktop, it is only supported in Instagram mobile app.

{
  "type": "CAROUSEL",
  "carousel": [
    {
      "buttons": [
        {
          "type": "web_url",
          "url": "https://sanuker.com/",
          "title": "Shop Now",
          "id": "SUf68rVl"
        },
        {
          "type": "postback",
          "payload": "SHARE",
          "title": "Share to Friends",
          "id": "QFCJCJHt"
        }
      ],
      "image_url": "http://image.png",
      "subtitle": "$119",
      "title": "Wireless Mouse",
      "id": "xc3Qogj3"
    },
    {
      "buttons": [
        {
          "type": "web_url",
          "url": "https://sanuker.com/",
          "title": "Shop Now",
          "id": "CdycIaKj"
        },
        {
          "type": "postback",
          "payload": "SHARE",
          "id": "Fr2GKFpW",
          "title": "Share to Friends"
        }
      ],
      "image_url": "http://image.png",
      "subtitle": "$299",
      "title": "Wireless Keyboard",
      "id": "i2HQB9Ki"
    }
  ]
}

Response Object

Property	Description	Required
type	CAROUSEL	Y
carousel	Array of carousel items; Maximum of 10 elements	Y

carousel Object

Property	Description	Required
title	String; Limited to 80 characters	Y
subtitle	String; Limited to 80 characters	N
image_url	URL of the image displayed	N
buttons	Array of buttons; Maximum of 3 buttons that appear as call-to-action	N

React

return new Promise((resolve) => {
  resolve({
  "type": "REACT",
  "message_id": this.messageEvent.messageId,
  "reaction": "love"
})
})

Property	Description	Required
type	REACT	Y
message_id	String; ID of the message	Y
reactioin	love	Y

Unreact

{
  "type": "UNREACT",
  "message_id": "aWdfZAG1faXRlbToxOklHTWVzc2FnZAUlEOjE3ODQxNDQ5MDM4NzIzNTgzOjM0MDI4MjM2Njg0MTcxMDMwMDk0OTEyODE4NjAzMzE4NDEyNjI3MzozMDAxMzAxODAxNTM4MTQ3NjkxMTEwMzkyOTg5NjQwMjk0NAZDZD"
}

Property	Description	Required
type	UNREACT	Y
message_id	String; ID of the message	Y

Media Share

{
  "type": "MEDIA_SHARE",
  "attachment_id": "17906680357995984"
}

Property	Description	Required
type	MEDIA_SHARE	Y
attachment_id	String; ID of post	Y

Ice Breakers

NOTES

Ice Breaker is currently not available on desktop, it is only supported in Instagram mobile app.

{
  "ice_breakers": [
    {
      "question": "Talk to me",
      "payload": "TALK"
    },
    {
      "question": "Ask a question",
      "payload": "ASK"
    }
  ]
}

Property	Description	Required
question	TEXT	Y
payload	String	Y