Facebook Message Types

There are various types of raw (unstructured) content that can be sent to your users.

Text
Image
Audio
Video
File
Carousel
Buttons
Quick Reply
Media
Public Reply

Text

{
  type: "TEXT",
  text: "Hello World!"
}

Property	Description	Required
type	TEXT	Y
text	String; Limited to 2,000 characters	Y

Image

{
  type: "IMAGE",
  url: "http://image.png",
  attachment_id: "SomeStringID"
}

Property	Description	Required
type	IMAGE	Y
url	URL of the image file	Y
attachment_id	String; ID of your uploaded image	N

note

Image must be a valid image file format, including .jpg, .jpeg, .png, .gif, .tiff and .bmp
Maximum file size is 2MB
You may send out Quick Reply buttons together with an image

Audio

{
  type: "AUDIO",
  url: "http://audio.mp3",
  attachment_id: "SomeStringID",
}

Property	Description	Required
type	AUDIO	Y
url	URL of the audio file	Y
attachment_id	String; ID of your uploaded audio	N

note

Audio must be a valid audio file format, including .aac, .flac, .m4a, .m4p, .mp3, .wav and .wma
You may send out Quick Reply buttons together with an audio message

Video

{
  type: "VIDEO",
  url: "http://video.mp4",
  attachment_id: "SomeStringID"
}

Property	Description	Required
type	VIDEO	Y
url	URL of the video file	Y
attachment_id	String; ID of your uploaded video	N

note

Video must be a valid video file format, including .mkv, .gif, .avi, .wmv, .rmvb, .mp4, .m4v, .mpg, .mpeg and .3gp
Maximum file size is 25MB
You may send out Quick Reply buttons together with a video

File

{
  type: "FILE",
  url: "http://file.pdf",
  attachment_id: "SomeStringID",
}

Property	Description	Required
type	FILE	Y
url	URL of the file attachment	Y
attachment_id	String; ID of your uploaded file	N

note

File must be a valid file format, including .pdf
Maximum file size is 25MB
You may send out Quick Reply buttons together with a file

Carousel

Carousel is a horizontal scrollable row of items, each composed of an image attachment, short description and buttons to request input from users.

Carousel


{
  type: "CAROUSEL",
  carousel: [{
    title: "Classic T-Shirt",
    subtitle: "Medium Grey\n$29.99",
    image_url: "http://img.url",
    default_action: {
      type: "web_url",
      url: "https://zuckstees.com"
    },
    buttons: [{
      type: "web_url",
      url: "https://sanuker.com",
      title: "View Details"
    }, {
      type: "postback",
      title: "Shop Now",
      payload: "A_LONG_PAYLOAD_HERE"
    }, {
      type: "phone_number",
      title: "some title 3",
      payload: "PHONE_NUMBER"
    }]
  }],
  image_aspect_ratio: "square"
}

Response Object

Property	Description	Required
type	CAROUSEL	Y
carousel	Array of carousel items; Maximum of 10 elements	Y
image_aspect_ratio	Set "horizontal" (1.91:1) or "square" (1:1); Defaults to "horizontal"	N

carousel Object

Property	Description	Required
title	String; Limited to 80 characters	Y
subtitle	String; Limited to 80 characters	N
image_url	URL of the image displayed	N
default_action	Default website URL when users click on the image	N
buttons	Array of buttons; Maximum of 3 buttons that appear as call-to-action	N

note

You may send out Quick Reply buttons together with a carousel
You may not necessarily include buttons for a carousel if no call-to-action is intended

Buttons

Button

{
  type: "BUTTON",
  text: "What can I do to help?",
  buttons: [{
    type: "web_url",
    url: "https://sanuker.com",
    title: "Get Order Status"
  }, {
    type: "phone_number",
    title: "Call Me",
    payload: "PHONE_NUMBER"
  }, {
    type: "postback",
    title: "some title 2",
    payload: "A_LONG_PAYLOAD_HERE"
  }]
}

Property	Description	Required
type	BUTTON	Y
text	String; Limited to 640 characters	Y
buttons	Array of buttons; Maximum of 3 buttons that appear as call-to-action	Y

URL Button

URL Buttons

Open Webview

The URL Button can be used to open a web page in the in-app browser. This button can be used with the Buttons Template, Carousel and List. A web view can be rendered in three different ways: compact, tall or full.

{
  type: "web_url",
  title: "some title",
  url: "https://sanuker.com",
  webview_height_ratio: "tall",
  messenger_extensions: true,
  fallback_url: "https://sanuker.com",
  webview_share_button: "hide",
  urlTracking: false,
}

Property	Description	Required
type	web_url	Y
title	String; Limited to 20 characters	Y
url	URL of the destination; Must be HTTPS if messenger_extensions is "true"	Y
webview_height_ratio	Height of the webview window; Set "compact", "tall" or "full"; Defaults to "full"	N
fallback_url	URL to use on clients that don't support Messenger Extensions; Set only if messenger_extensions is "true"; Defaults to url if not specified	N
webview_share_button	Set "hide" or unset	N
urlTracking	Defaults to "true"	N

The Analytics for URL can be enabled while creating the URL Button in response.

Once a user clicks the URL button, it will be tracked and logged to the analytics dashboard.

Postback Button

The Postback Button helps invoke an action in your chatbot. You can set a payload to the button.

{
  type: "postback",
  title: "some title",
  payload: "some payload",
}

Property	Description	Required
type	postback	Y
title	String; Limited to 20 characters	Y
payload	Custom defined payload triggers; Limited to 1,000 characters	Y

Call Button

The Call Button can be used to initiate a phone call directly.

{
  type: "phone_number",
  title: "Call us",
  payload: "+85281930208"
}

Property	Description	Required
type	phone_number	Y
title	String; Limited to 20 characters	Y
payload	Format must have "+" prefix followed by the country code, area code and local number without any space	Y

Log in Button

The Log In Button can be used to link a third-party user account to Facebook Messenger.

    {
      "type": "account_link",
      "url": "https://stella.sanuker.com"
    }

Property	Description	Required
type	account_link	Y
url	URL of the destination; Must be HTTPS	Y

Quick Reply

Quick Reply provide a different way to present buttons in a message. It contains text and an optional image.

The only difference between Quick Reply and Button is that Quick Reply only appears once and will be dismissed once it is clicked, while Button remains on the message even it is clicked. This prevents the scenario where users could tap on the old Quick Reply buttons attached to previous messages in the conversation.

Facebook quick replies

{
  type: "QUICK_REPLIES",
  text: "some text",
  quickReplies: [{
    content_type: "text",
    title: "Red",
    payload: "PAYLOAD_STRING",
    image_url: "http://red.img.url"
  }, {
    content_type: "text",
    title: "Green",
    payload: "PAYLOAD_STRING",
    image_url: "http://green.img.url"
  }, {
    content_type: "text"
  }]
}

Response Object

Property	Description	Required
type	QUICK_REPLIES	Y
text	String; Limited to 2,000 characters	Y
quickReplies	Array of quick reply buttons; Maximum of 13 buttons	Y

quickReplies Object

Property	Description	Required
content_type	Set `"text"`, `"user_phone_number"` or `"user_email"`	Y
title	String; caption of button; Limited to 20 characters	Only if `content_type` is `"text"`
image_url	URL of image for text quick reply	N
payload	Custom defined payload trigger; Limited to 1,000 characters	Only if `content_type` is `"text"`

s NOTE

Image for image_url should be at least 24x24 and will be cropped and resized.
If user doesn't have phone number or email in the profile, the "user_phone_number" and "user_email" quick reply button won't be displayed.

Media

Media is similar to a carousel without title and subtitle but it can also display video.

Facebook media

{
  type: "MEDIA",
  media_type: "image",
  attachment_id: "attachmentId",
  buttons: [{
    type: "postback",
    title: "Show Me More!",
    payload: "A_LONG_PAYLOAD_HERE"
  }]
}

Property	Description	Required
type	MEDIA	Y
media_type	Set "image" or "video"	Y
attachment_id	String; ID of your uploaded media file	Y
buttons	Array of buttons; Maximum of 3 buttons that appear as call-to-action	N

note

You may send out Quick Reply buttons together with a media template

Public Reply

Public Reply refers to the comment reply to users' comments on Facebook post.

Facebook public reply

{
  type: "PUBLIC_REPLY",
  text: "some text",
  attachment_id: "attachmentId",
  attachment_url: "https://img.url"
}

Property	Description	Required
type	PUBLIC_REPLY	Y
text	String; Limited to 5,000 characters	Either text, attachment_id or attachment_url must be set
attachment_id	String; ID of your uploaded media file	Either text, attachment_id or attachment_url must be set
attachment_url	URL of the media file you want to post	Either text, attachment_id or attachment_url must be set

Messaging Types

Meta supports 3 messaging types to ensure that the message being sent complies with messaging policies and the recipient's preferences.

Please refer to here for more detail about the messaging types.

Response

{
  "type": "TEXT",
  "messagingMeta": {
    "messaging_type": "RESPONSE"
  },
  "text": "Test Text"
}

Updates

{
  "type": "TEXT",
  "messagingMeta": {
    "messaging_type": "UPDATE"
  },
  "text": "Test Text"
}

Message Tag

{
  "type": "TEXT",
  "messagingMeta": {
    "tag": "ACCOUNT_UPDATE",
    "messaging_type": "MESSAGE_TAG"
  },
  "text": "Test Text"
}

Property	Description
tag	Either one of these: `ACCOUNT_UPDATE`, `CONFIRMED_EVENT_UPDATE`, `CUSTOMER_FEEDBACK` or `HUMAN_AGENT`

Text​

Image​

note

Audio​

note

Video​

note

File​

note

Carousel​

note

Buttons​

URL Button​

Postback Button​

Call Button​

Log in Button​

Quick Reply​

s NOTE

Media​

note

Public Reply​

Messaging Types​

Response​

Updates​

Message Tag​

Text

Image

Audio

Video

File

Carousel

Buttons

URL Button

Postback Button

Call Button

Log in Button

Quick Reply

Media

Public Reply

Messaging Types

Response

Updates

Message Tag