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Dashboard

Dashboard
Dashboard

Dashboard is the section where you can find the analytics and tracking of all your chatbots and users. There are five basic reports available:


For every type of dashboards, you are able to filter a time range, and view the analytics within a certain period by using the Date Picker at top right. You can use the pre-defined filter such "Today", "Last Week", "Last 7 Days", etc.

NOTE
  • The default date range is "Last 30 Days"
  • The maximum limit of the date picker is "365 days".

You are able to filter the dashboards by the channel, and view the analytics specifically from a certain channel in your organization.

NOTE
  • A channel will be pre-selected by default, you can select other channel available in the app.
  • Only one channel can be selected at one time.

Users

Users report
Users report

Users present the chatbot performance in terms of new members and user interactions.

You will be able to read the following data:

Data TypeDefinition
User MessagesThe number of user interactions with you within the selected time period, including any types of user input
New UserThe number of users who interact with you for the first time within the selected time period

Daily Active Users

Daily Active Users report
Daily Active Users report

Daily Active Users presents the chatbot performancce on a daily basis and users can see the day-by-day changes of the reach.

You will be able to read the following data:

Data TypeDefinition
Active UsersThe number of users who have performed at least one user action within the selected time period
Comment Active UsersThe number of active users who have comment entry to your page within the selected time period

Analytics

Analytics report
Analytics report

Analytics report shows all stored actions you've set in the analytics section. You can also tick the specific category, action or label and plot the data on the graph. Different data is displayed into different colors.

Click the button below to view your analytics:


Facebook Analytics

Comment Reply

Comment reply analytics
Comment reply analytics

If you have created Public/Private Reply for your chatbots, you may read the comment reply analytics of each post after adding the pre-action to save users' comment. You will be able to see the list of all posts that receive users' comments, the total number of comments received and the distribution of the comment status.

Detailed comment list
Detailed comment list

Once you clicked the "View" button into a specific post, you can read a detailed list of all users who have left comments on that specific post and their corresponding comment. You can also identify if the comment is matched or not.

You can view your comment reply report here.

Click the button below to view your comment reply report:


WhatsApp Analytics

WhatsApp analytics
WhatsApp analytics

This report shows you the performance of your WABA in terms of outbound messages and conversations.


Messages Sent

This is the WhatsApp Analytics based on outbound messages that have been sent and delivered to customers.

Message Sent Analytics
Message Sent Analytics
PropertyDescription
IntegrationThe WABA integration you have set on Stella
CountryThe region of the recipients' mobile phones
Phone Number(s)The phone numbers that are connected under the corresponding WABA
Total Messages SentThe messages sent from your WhatsApp Business phone number(s)
Total Messages DeliveredThe message received by your recipients on their mobile phone(s)
Notification MessagesTemplated Messages sent outside the 24-hour window
Customer Support MessagesSession messages sent within the 24-hour window
tip

There are a few reasons causing the discrepancy between the number of Total Messages Sent and the number of Total Messages Delivered, such as account blocking and poor data network. The total number of messages delivered should always be equal to or less than that of messages sent.


Conversations

Conversations is the WhatsApp Analytics that is determined by the Conversation-based Pricing Model.

Conversations Analytics
Conversations Analytics
PropertyDescription
IntegrationThe WABA integration you have set on Stella
CountryThe region of the recipients' mobile phones
Phone Number(s)The phone numbers that are connected under the corresponding WABA
Business-initiated ConversationThe conversation that initiates from a business sending a message to user outside the 24-hour window
User-initiated ConversationThe conversation that initiates in response to a user message within the 24-hour window
Free Tier ConversationEach WABA account has 1000 free conversations per month, can be either user or business-initiated
Free Entry Point ConversationThe first user-initiated conversation triggered by call-to-actions buttons, which will not be charged
Paid ConversationConversations that will be charged

Free Conversations

This analytics present the data of Free Tier Conversation and Free Entry Point Conversation.

Free Conversations Analytics
Free Conversations Analytics

The following analytics present the data of Paid Conversations, which can be User-initiated or Business-initiated.

Paid Conversations Analytics
Paid Conversations Analytics

Inbox Analytics

This section is for presenting the metrics related to chat sessions and agent performance in the inbox. Please refer to here for details.